About Us

Fast Feet Sports Ltd was founded in 1983 by Mr Paul Lincoln, a keen runner who has competed in anything from 3,000 metres on track to ultra distances around the world. He also has a background in boxing - in his youth he won 4 area ABA titles, reached the national finals in 1980 at the Royal Albert Hall and represented his country internationally on many occasions.

Paul's strong sporting background and in-depth understanding of everything from general fitness & professional training, right through to international competition is why Fast Feet Sports has a reputation for excellent, friendly, professional service.

What makes Fast Feet Sports unique is that it is run & staffed by sports people who take pride in their service to customers, focusing on selling products that are best suited to a customer's needs rather than meeting sales targets.

Paul's knowledge of sports footwear is legendary, but it is his knowledge of sports footwear that truly makes Fast Feet a cut above other sports stores when it comes to finding the perfect sports shoe . The wrong shoes can be uncomfortable at best but they can also cause serious damage to muscles, tendons, ligaments & even bones. However, should you need any help, Paul & his team will find the perfect product for you.

"Expert Personal Service" - That's what Fast Feet has built its reputaion on & why customers travel from all over the country to the Bishop's Stortford shop. But since the launch of the online store in April 2013 customers across world can now receive that same level of service. 


Buy With Confidence - Trading Over 30 Years

  • Fast Feet Sports Ltd has been trading for over  30 years from the same high street shop in Bishop's Stortford, Herts, UK.
  • We only sell genuine products.
  • We are an official stockist for all the major brands we sell.
  • Exclusive web prices of up to 20% OFF on new product lines and even further discounts on some last season products.
  • Secure 256 bit SSL encryption, the strongest in use today, ensuring your personal and financial data is safe at all times
  • Our Website is continually monitored by site guard, providing our customers with additional security.
  • Premium customer service and expert advice from an experienced sports retailer.
  • Tax Free Shopping  for non UK customers.